Overwhelmed by social media planning?
In this uncertain fluctuating marketplace I often hear ceos, business owners and middle managers have a common thread in their perception of social media. Fear of the unknown, fear that if i speak on this platform on Facebook, Twitter etc... It will put a bulls eye on my back for negative feedback or what if I put the wrong thing out there are typical objections I hear. I get it. Business is scary. The entrepreneur, boss or manager in you doesn't want to fail. I don't know any type of business that doesn't have some sort of risk. Consumers will post good or bad reviews but it's up to you to take responsibility to be aware of their opinions. This is a chance to make your business better. Another possibility is that the information out there is incorrect. This is a opportunity to educate the community about your business.
If open my store and I never tell anyone it's open how will they...
Find out more:http://wp.me/pB1bY-1f
If open my store and I never tell anyone it's open how will they...
Find out more:http://wp.me/pB1bY-1f
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Permalink Reply by Shelly Hunt on -
Social media's provides small and large businesses the opportunity to be authentic and transparent with existing and future customers. Social Media's are all about real people, looking for real human interactions. By connecting with your customers, gaining feedback, businesses can solve problems, improve products and services, enhance customer services relations by speaking in a real human voice. .
Remember, Social Media's are just tools! Questions. Does Social Media fit into your business? Where is it in your business plan?
In the book, Six Pixels of Separation, Mitch Joel, suggests that instead of asking "WHAT tools should we use?" We should be asking the following questions: WHY should we be on Facebook? WHY would we want to make a video for YouTube? WHY would we blog and WHY would anyone care? WHY should we try Twitter? Asking "WHY" will make you focus on developing a Social Media strategy that includes conversations on how to handle risks.
Don't waste time just jumping out there with Social Media's! Answer the questions on "WHY" backed up with great business objectives, goals and measurements. Then decide to either step back or to JUMP! -
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